Halla Tómasdóttir is an Icelandic entrepreneur that co-founded Audur Capital in 2008, the world’s first investment firm based on “feminine values.” Audur was one of few financial companies in Iceland to survive the crash. In 2016, she ran for president in Iceland. Although, she didn’t win, what’s important to her is inspiring the next generation of leaders along the way. “What we see, we can be,” she says. “It matters that women run.”

Tómasdóttir’s philosophy is three fold. Challenges we’re facing today won’t be solved by men alone; the world would be a better, safer, more sustainable place if we could infuse finance, business and politics with more gender balance; and it’s easier to change things from the inside. I couldn’t agree more.